2007 Turkey and Trimmings Collection
Campaign
Final Report
Island Harvest’s 2007 Turkey and Trimmings Collection
Campaign, Sponsored by Motorola and Waldbaums, ran from November
1 through December 31. The campaign was advertised via
print, radio and word of mouth.
Outcomes
- Over $90,625.00 raised in support of the Turkey and Trimmings
Collection Campaign
- More than 1,566,000 pounds of product delivered in November
and December, supplementing more than 1,223,600 meal
- Approximately 8,935 turkeys, hams, and turkey coupons delivered
during campaign period
- 11,008 Waldbaums trimmings bags sold
- $5,504 raised through selling trimmings bags
- Island Harvest received $.50 for each bag sold
- $5,474 raised through cut-outs sold at registers
- $3,869 raised from $1 cut-outs
- $1,605 raised from $5 cut-outs
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- 13 Stop and Shop locations selected Island Harvest as the
recipient of their Food for Friends campaign
- Represents an increase of 3 stores from 2006
- 42 food collections held outside Pathmark and ShopRite stores
throughout Nassau and Suffolk
- 9 Radio Remotes held at Waldbaums locations
- 381 food drives held at businesses, schools, community and
religious organizations throughout Long Island Harvest collected
132,508 pounds
- 256 in Nassau County
- 125 in Suffolk County
Volunteers
- 374 volunteers donating more than 1,600 hours
- 317 people for supermarket collections
- 8 people in the Island Harvest office
- 19 food transporters
- 155 sorters and packers (through Citibank Global Day)
Campaign Highlights
- All locations of The Bristal Assisted Living
(5 in Nassau County), Panera Bread (15 throughout Nassau and
Suffolk Counties), Citibank (75 throughout Nassau and Suffolk
Counties), and Bill’s Friendly served as Official Campaign
Drop-off sites throughout Nassau and Suffolk Counties.
- The NY Islanders held a food drive at their home game on
11/10 and collected over $160 and 15 turkeys
- “Stuff the Mayflower”, a partnership between
Molloy Brothers Moving and Storage and Island Harvest held
11/9 and 11/10, garnered 1,560 turkeys, 25,486 pounds of food (including
406 trimmings bags) and over $300
- Nicolia Industries held a Food Drive on 12/15, collecting
1,200lbs
- “Stuff the Sunroom”, held on 12/22 at the Waldbaums
in Garden City Park in conjunction with Four Seasons’ Home
Products, garnered 461 trimmings bags (3,548 lbs) and just
under $200
In-Kind Support
- Harrison, Leifer, DiMarco designed Campaign promotional material
and handled PR/Marketing work.
- Campaign collateral printed courtesy of Canon
- Herald Community Newspapers and Prime Time Guide provided
pro-bono advertising.
- Food transport provided by J. Kings Food Service Professionals,
CPI Aero and UPS.
- Received extensive exposure from six Long Island Radio Group
stations, KJOY, WHLI, WHLI, B-103, Island 94.3, WRCN, and LOVE
96.1 as well as ESPN radio, WBAB, WBLI, and WNPR
- Celebrity presence, including radio spots by Bob Nystrom
and NY Islander Chris Campoli supported the Campaign
- Additional sponsorship provided by:
- Astoria Federal Savings
- Bethpage Federal Credit Union
- Canon
- LI Radio Group
- Harrison, Leifer, DiMarco
- Herald Community Newspapers
- Panera Bread
- The Bristal Assisted Living
- Citibank
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