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2005 Turkey and Trimmings Collection Campaign Final Report
• Approximately 9,500 turkeys, hams, turkey coupons delivered
during campaign period.
• 6,529 Waldbaum’s trimmings bags sold at $7.00 each.
• In total, more than 1.9 million pounds of food delivered in November and December
2005.
• Over 1.5 million meals supplemented for those in need.
• $58,799 total campaign contributions and sponsorship support,
of which...
• $20,000 campaign sponsorship support.
• $22,391 contributions restricted for turkey and gift card purchases.
•
$16,408
general campaigns support.
Campaign Sponsors: The Bristal Assisted Living and Waldbaum’s Other
Special Campaign Highlights
- Harrison Leifer DiMarco designed
Campaign promotional material and handled PR/Marketing work.
- Partnered
with the Long Island Radio Group on 8 radio remotes at
selected Waldbaum’s locations.
- Received 344 live and/or taped points
of exposure (total) from four Long Island Radio Group stations.
- All
locations of The Bristal Assisted Living, Panera Bread,
Citibank, Washington Mutual, and
selected 7-11 locations served as campaign drop-off sites.
- Love
96.1 did 3 radio remotes at Waldbaum’s locations and
BJ’s Wholesale
Club in Riverhead.
- WBAB hosted a radio remote at the Chevy Store Huntington.
- A turkey “stuff-the-truck” event
was coordinated by WBLI Radio.
- Herald Community Newspapers supported
the Campaign with pro-bono advertising.
- Celebrity presence,
including radio spots, done by Bob Nystrom supported the
Campaign.
- Campaign
PSA in-kind production/creative support from Dircks Associates
and Harrison Leifer DiMarco.
- Tremendous support from Cablevision
in airing 30-second PSA 340 times during the campaign period.
- Five
Stop and Shop stores names Island Harvest as recipient
of their Food for Friends Campaign.
- Pathmark, Shop Rite, C-Town and other
well-known supermarkets hosted 52 day-of food collections.
- In-kind
transportation support provided by J. Kings Food Services
Professionals, CPI Aero,
Legend Auto Group, Sign Works, and Riverhead Nissan.
- Over 225
non-perishable food collections were done by local businesses,
schools, and community partners.
And, to all our corporate and community friends too
many to mention, we are proud to be your partner in our mission to end
hunger on Long Island.
Thank you, Long Islanders, for helping us
give the gift of food this holiday season!
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